The Doctor's Hedgehog.
A live session for doctors and healthcare professionals ready to find their congruent clinical specialty — and a path to recurring income built around it.
This session is for you if —
- You're a doctor or healthcare professional who feels something in your current path doesn't quite fit — and you've been quietly searching for what does.
- You're drawn to a specific clinical area — metabolic health, women's health, mental health, gut health, longevity, fertility, sleep, sports performance, paediatric nutrition, autoimmune, or somewhere else entirely — but you don't see a path to build a practice around it.
- You want recurring income that doesn't require leaving the profession, building a clinic, or becoming a full-time marketer or content creator.
What we'll cover on the call.
Three frameworks. One hour. Designed to give you a path, not just inspiration.
The Hedgehog Principle.
The framework Jim Collins used to explain why some companies compound for decades — and how it applies to a doctor's career. You'll learn the three signals that reveal your congruent clinical specialty (most doctors miss all three).
The Three Pillars.
The first three pillars of an operating system for doctor-led specialty practices: The Signature Protocol, The Offer Architecture, and The Lead Generation Engine. I'll walk through each using my own metabolic health practice as the worked example.
The Portability.
Why this architecture works regardless of your hedgehog — women's health, mental health, gut health, longevity, or anywhere else your clinical passion lives.
The 5-day primer in your inbox.
One short email a day for five days, leading into the live session. About 5 minutes each. Read in order.
Why "follow your passion" fails for clinicians, and the framework that explains why some careers compound and others stall.
What you're deeply passionate about, what you can be the best in your country at, and what pays you back. Most doctors miss all three.
How I found my hedgehog and turned it into a doctor-led specialty practice. This email contains your Zoom link, calendar invite, and what to bring to the call.
Zoom link insideA primer for the live teaching — Signature Protocol, Offer Architecture, Lead Generation Engine. Read this before the call.
Why this architecture is portable across specialties, and the decision tree for what to do after the live session.
The Hedgehog Principle
Guide Book.
A clinical-thinking guide — not a sales script.
Sent to live attendees only, after the webinar ends. A guide that walks you through the three signals of your hedgehog, applied to medicine — with worked examples, decision prompts, and the same diagnostic structure I use with my own coaching clients.
Show up live, and it's yours to keep. The take-home piece that turns the live session into action.
Reserve your seat.
Live attendance only. The session is capped.
Plus — your Zoom link in Day 3 of the primer. The Hedgehog Guide Book is sent to live attendees after the webinar ends.
Your information is kept confidential and used only to deliver session details.
Dr. Nan Jun Lim is a preventive medicine doctor based in Malaysia and the founder of Metabolic Reset — a doctor-led specialty practice helping busy professionals reset their metabolic health before chronic disease sets in.
She built the Metabolic Reset operating system to give other doctors a credible path to building specialty practices around their own clinical passions.